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Experiment S

Crowds Gather for Beginining of the Launch

Okay,  so I said I would get back before the launch and I didn’t, and even though we had a barn storming 2,000 people turn up to our Street Art Launch and get down to Jason Fury’s Hip Hop vibes,  I still didn’t make it back here to share the effect of the planning we had noted in advance.

If you didn’t make the launch and are a little curious you can watch a record of the night here through Mohammed Ali’s eyes.

It appears that stage 1 of Experiment S is complete. We planned and targeted new incoming students through print, email, press and bribery (sweets) and provided a quality product. The results have been quite stunning.

We now have a regular flow of students within the building interacting with our cafe, collections and of course the three Street Art Exhibitions that kind of hit the nail on the head with content.

Stage two of this new direction in audience development is to get a moderate repeat performance for the two events we have coming up for Mohammed Ali – Can Graffiti Art Really Change the World talk with luminary Henry Chalfant and Breaking Down the Wall Live with spoken word and live art that should be a really nice vibe in the gallery.

Crowds Mob the V A Street Art Exhibition

The real challenge of course is sustaining student interest in our offer when Street Art moves out and something with less obvious connections moves in.

We will always be a family friendly venue and need to generate a dual focus – if done effectively, holiday periods where many students are absent would be flowing with families and when families with older children are at school and work our local student population would help us keep up those numbers.

If we look at the positives of what we experienced in our successful family audience focus it would lead us to an approach of total saturation of ‘student’ content,thinking, programming, offer, appeal, marketing, learning, interest, inclusion, media running through everything we do in order become really student friendly.

Let’s hope this can be pulled off by our amazingly talented teams across all departments…

… another time.

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From Egyptian Mummies to Tracey Emin

Working on the Herbert learning team means getting involved with a huge variety of projects, from running school sessions, to helping out our Families Learning Officer with activities and events, dressing up in costume for sessions like Molly the Maid or Keep Calm and Carry on, or working on the learning programmes for temporary exhibitions, there is always something fun and exciting to be involved with.

Lately on the learning team we have been travelling up and down the country doing research for the Secret Egypt exhibition that is coming up in 2011. This is going to be huge for the Herbert as an exhibition, but also for learning. We’ve already had teachers asking questions about it, so we’re expecting a big uptake with visits for the learning programme. Over the last couple of months we have been to Leicester, Sheffield, and Manchester to talk with other museums about what works and what doesn’t for Ancient Egyptian school sessions, and over the next few weeks we’ll be travelling to Birmingham, Bolton, London and Oxford to meet with some others. This is great for us as we’re getting a real insight into what is available from other museums and we’re meeting a lot of fellow museum educators. Over the next few months the learning team will be putting the Secret Egypt school’s programme together so keep looking out for updates of how that’s going! Read the rest of this entry

From Here to There…

As an exhibition officer my busiest times come when we are changing exhibitions. During a two or three week period we spend our whole day in one of the temporary galleries installing a new show. At the moment we’re taking down Fashion V Sport and installing From Here to There. This part of the job can be the most rewarding but also the most stressful. It is also extremely varied – over the last two weeks I’ve conditioned checked over 50 pairs of trainers, undressed numerous mannequins and packed a Paul Smith snowboard.

We begin installing From Here to There next week which really exciting as it’s the first time we’ve had an Arts Council collection exhibition in our new temporary galleries. The exhibition contains some of the best British based contemporary artists and explores themes of journeys, transitions and transformations. For example, Simon Patterson reinvents the London Underground map, renaming the tube stops so they become stars in a constellation. Richard Long and Hamish Fulton record their experiences of walks lasting hours, days and weeks through sculpture, photography and text.  Anya Gallaccio uses materials which are allowed to change over time – dozens of fresh cut gerbera flowers trapped behind glass will ooze and decay during the course of the exhibition.  Zarina Bhimji and Mona Hatoum explore issues about being exiled from their home countries as a result of political conflict.  Gilbert & George consume glass after glass of Gordon’s gin and get very, very drunk.

The exhibition has been curated by our senior exhibitions and events officer, Rosie Addenbrooke, so I’m eager to see how the artworks hang together in the gallery and decide which my favourite is. Anyway, I’ve got to go finish packing some crates so we can get From Here to There finished in time!

Dominic Bubb, Exhibitions and Events Officer

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