Experiment S

Crowds Gather for Beginining of the Launch

Okay,  so I said I would get back before the launch and I didn’t, and even though we had a barn storming 2,000 people turn up to our Street Art Launch and get down to Jason Fury’s Hip Hop vibes,  I still didn’t make it back here to share the effect of the planning we had noted in advance.

If you didn’t make the launch and are a little curious you can watch a record of the night here through Mohammed Ali’s eyes.

It appears that stage 1 of Experiment S is complete. We planned and targeted new incoming students through print, email, press and bribery (sweets) and provided a quality product. The results have been quite stunning.

We now have a regular flow of students within the building interacting with our cafe, collections and of course the three Street Art Exhibitions that kind of hit the nail on the head with content.

Stage two of this new direction in audience development is to get a moderate repeat performance for the two events we have coming up for Mohammed Ali – Can Graffiti Art Really Change the World talk with luminary Henry Chalfant and Breaking Down the Wall Live with spoken word and live art that should be a really nice vibe in the gallery.

Crowds Mob the V A Street Art Exhibition

The real challenge of course is sustaining student interest in our offer when Street Art moves out and something with less obvious connections moves in.

We will always be a family friendly venue and need to generate a dual focus – if done effectively, holiday periods where many students are absent would be flowing with families and when families with older children are at school and work our local student population would help us keep up those numbers.

If we look at the positives of what we experienced in our successful family audience focus it would lead us to an approach of total saturation of ‘student’ content,thinking, programming, offer, appeal, marketing, learning, interest, inclusion, media running through everything we do in order become really student friendly.

Let’s hope this can be pulled off by our amazingly talented teams across all departments…

… another time.

Add to DeliciousAdd to DiggAdd to FaceBookAdd to Google BookmarkAdd to RedditAdd to StumbleUponAdd to TechnoratiAdd to Twitter

Advertisements

Posted on 04/11/2010, in Contemporary Art, Marketing and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: