Herbert Looks For New Friends
A special message from Ben Goodwin, Marketing and Communications Assistant:
As the person responsible for new members joining our Friends of the Herbert Art Gallery & Museum organisation, I have to say it’s been wonderful to actively see how supportive the people of Coventry really are.
The Friends help to raise funds for the museum, help acquire new items for the collections or enhance other aspects of the organisation’s facilities. It’s also a social organisation that provides a forum for people to meet, be entertained and work together towards a good cause.
Since we re-launched the organisation a couple of months ago, many people have come forward and, not only have they joined the Friends, they have offered their own time, services and vast expertise. This has come in various forms, from administrative support at the Herbert itself to members offering special talks in their chosen subject areas and others are utilising their contacts to further promote the group.
I know we are a popular attraction within the area, but, when people interact with us in the way I’ve just described, you understand how much the people of Coventry recognise the Herbert as an important place in our city. They have an emotional attachment to a place that’s more than just a museum; it’s a place for the people of Coventry and its visitors to meet, celebrate and explore their cultural and creative past, present and futures.
There are many benefits of becoming a Friend including a discount in our shop, unique guided tours and talks, VIP invites to exhibition launches, a Friends newsletter and priority entry to special events. However, in the words of the Friends Chairman, Pete Walters, ‘what people get out of this organisation is unquantifiable. The sense of pride and achievement in seeing a campaign come to fruition is amazing.’
I couldn’t agree more with Peter, as, to me (admittedly, I’m biased!) the Herbert represents the heart and soul of the ever-changing city around us. Those who join the Friends want to be part of the gallery; people who will represent and cherish what the gallery stands for.
I’m very proud to work at the Herbert, but it adds an extra sparkle to my role, knowing that there are such dedicated people across the city who are willing to engage with us in their free time. Their efforts make our offer more varied and colourful than anything that could be achieved on simply staff-power alone.
If you’d like to join visit www.theherbert.org/friends, pick up a leaflet from the museum itself or call Ben Goodwin on 024 7629 4736 for more information.
To celebrate the Herbert Art Gallery & Museum’s 50th Anniversary, there is a 50% discount on all Friends of the Herbert Art Gallery & Museum memberships.
Friends prices under the current offer see annual memberships available at £16.25 for Adults, £13 for Concessions and £25 for a Family.
Posted on 14/07/2010, in Marketing and tagged communications, coventry, engaging audiences, Friends of the Herbert Art Gallery & Museum, Herbert Art Gallery & Museum, marketing. Bookmark the permalink. Leave a comment.